Primary Research Mock feedback

Primary Research Mock feedback

To improve I need to:

• Link back to the question - on the last question I explained why it is important to sample all genders during research but I didn't explain it in regards to the designing of the logo which is what the question asked.
• Revise the advantages and disadvantages of open ended questions

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Exam Tips

• Highlight key words from the question
• Explain - give reasons, "because" (3-6 marks)
• Evaluate - strengths/weaknesses (20 marks)

LO4: Question 10 Evaluation

LO4: Question 10 Evaluation

The question will always contain the words evaluate, and effectiveness.

Types of pre-production documents you could be asked to evaluate:

• Mindmap
• Moodboard
• visualisation diagram
• SWOT
• Blue sky thinking
• Storyboard
• Script
• Sitemap diagram 

Effectiveness

• How useful the document is
• Why it is important
• Link to scenario
• The conventions of the document

Conventions are advantages, the consequences of missing/incomplete information are the disadvantages.

USE EXAMPLES FROM THE BRIEF

EXPLAIN WHY IT IS EFFECTIVE

Should aim to spend at least 20 minutes on the final 20 mark question

15 minutes per drawing question

Visualisation Diagram Analysis

Brand name (masthead, should usually be at the top of the page)
Product name
Image of product
Large font
Limited amount of text
Slogan
Logo
Web link
Product description
Review

Annotations

Justify designs (e.g. house style; link this to brief)
In sentences, using key terms.

Mocks

Questions 8&9 are both out of 6 marks. In the mock you will have to draw two things. You could have to draw a visualisation diagram for a poster, a storyboard, script.

LO3: Research

LO3: Research

Research takes place in the pre-production stage of producing a product. This is because the information discovered through research is needed for the later stages of production. Two methods of collecting data are primary, and secondary research.

Types of research

Audience research - Any communication research that is conducted on specific audience segments to gather information about their attitudes, knowledge,interests, preferences, or behaviours.

Market research - Provides information on the desired characteristics of a product or service is called product research. Market research allows you to see if there is a gap in the market and compare competitors.

Product research - Research into the product itself. This is done by collecting source material, establishing how viable the project is and finding locations.

Who conducts research?

• NRS - National Readership Survey
• BARB - 
• RAJAR - 
  

LO4: Questions 8&9 of the Unit 2 exam

LO4: Questions 8&9 of the Unit 2 exam

In the exam you will be asked to draw at least two pre-production documents. Marks are awarded on: content (1 mark), fitness for purpose (3 marks), Use of annotations to justify your decisions (2 marks).

Content - does it look like the product you've been asked to draw? does it include the key features of that product?

Fitness for purpose - Just like the content, this is about the features of what you have drawn being relevant for the brief/scenario.

Annotations to justify decisions - Making detailed notes to explain: housestyle, appeal to target audience, the brief.

LO4: Visualisation Diagram

LO4: Visualisation Diagram

A visualisation diagram is a sketch that represents the layout of a product

Media products that use a visualisation diagram in the pre-production stages include: website (this is called a wireframe), DVD cover, magazine, advert (print).

Visualisation diagrams are used for all products that will be printed and interactive products.

Home screen - first/main screen of an app/game/website.