LO3: Research
Research takes place in the pre-production stage of producing a product. This is because the information discovered through research is needed for the later stages of production. Two methods of collecting data are primary, and secondary research.
Types of research
Audience research - Any communication research that is conducted on specific audience segments to gather information about their attitudes, knowledge,interests, preferences, or behaviours.
Market research - Provides information on the desired characteristics of a product or service is called product research. Market research allows you to see if there is a gap in the market and compare competitors.
Product research - Research into the product itself. This is done by collecting source material, establishing how viable the project is and finding locations.
Who conducts research?
- NRS - National Readership Survey
- BARB -
- RAJAR -
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