Legal issues of media
products
TV Production – Stoptober
For
this campaign the legal issues that would need to be considered are: the
Freedom of Information Act (2000), the Data Protection Act (1998) and the
Copyright, Design and Patents Act (1998). The Stoptober campaign is run by the NHS,
which is a public sector organisation meaning that according to the Freedom of
Information Act it must release information it holds regarding the general
public. The intended purpose of the campaign is to get people to sign up to
their program for the month of October in order to help them quit smoking. This
is where the data protection act becomes relevant as when people are signing up
to the program they will have to enter their personal details (name, address, health
records), which the company has a legal requirement to keep safe by using
methods of encryption. As when producing any media product the NHS must follow
the Copyright, Design and Patents act to make sure no one else has used the
term “Stoptober” in their campaign.
Social media campaign –
sponsored Snapchat filters
For
this campaign the legal issues that would need to be considered are: the
Copyright, Design & Patents Act (1998), the Data Protection Act (1998) and
the Intellectual Property Act. When they company (e.g. Crunchie, Gatorade, Taco
Bell) is working with Snapchat to create their filter they must make sure they
don’t use any copyrighted images or slogans and when people use the filters
take pictures of themselves, Snapchat must make sure that the photo is not used
inappropriately as it is that persons intellectual property.
Digital animation – South
Park
The
main legal issue that needs to be considered in this example is slander. South
Park is Infamous for making jokes about celebrities and imitating them in crude
fashion; such as in the 2001 episode “Super best friends” when the Muslim
prophet was portrayed as a fire bending magician.
Radio Production – TalkSport
The
two legal issues that need to be considered for the production of TalkSport are
the Data Protection Act (1998) and Slander. TalkSport often has listeners call
in to the show to voice their opinion on various sporting topics. When calling
the show, listeners may have to input certain personal details. TalkSport has a
legal obligation to keep peoples personal data safe and secure. This is usually
done through means of encryption. On the show presenters often discuss the
performance of certain athletes; when doing this they have to make sure they do
not state false truths or insult the athletes in any way, as this would be
classed as slander and the show could face a lawsuit.
Graphic Novel – The Walking
Dead
When
creating a graphic novel like The Walking Dead, the main legal issue the
creators have to take into account is the Copyright, Design & Patents act
(1998). The creators have to make sure that the story they write, characters
they create and artwork they use do not resemble that of another media product.
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